POSTER

The Final Poster: http://img.photobucket.com/albums/v383/paul2111/PosterFinalCopy.jpg

The emphasis on sexuality and physical attractiveness is seen in the thin ideal where advertisements marketed at the young and youthful flaunt clothing for the size 0. Accentuating boney hips, and thin long torso's which almost all the models see in the fashion related media have, has caused young girls to see flaws in themselves. the average sized women between 20-30 is between size 5-12 and the pressure to stay under a size 5 based on Hollywood standards have caused an increase in body image issues in the West. And it does not help that everywhere we turn there are more and more advertisements trying to sell merchandise by using extremely thin models. It's almost as if to say that the only way their clothes will be fashion forward is if it's being worn by a stick figured woman. To change this I propose that all manequins in a mall be changed to real women size 5-12, be models for clothing store displays in a local mall. if we can bring back advertising to the 'real' woman that shops in that mall and at the stores, we would be able to create a change in the attitudes women have about their bodies.
 * Body Image**

In today's era, Media has become so pervasive in our lives that it will be interesting to see how much farther can it go. With the current trend we can only predict that we will be moving closer toward media rather than away from it. Most of world news currently consist of violence and fear being constantly introduced to the masses to manipulate their views. "Fear is handled at such low level in the human mind body system that it has amazing power to motivate and control" (Moyer). One proposal for change or making people aware about media manipulation in regards to war propaganda would be through advertisements and regular announcements. Children in schools should be made aware of media manipulation by taking a topic from the news and highlighting pros and cons of that particular topic. Also they should be informed that "this is how media wants us to perceive the information, however this is the actual truth". Also through regular advertisements on televisions and on the Internet, we could inform people that media is gaining significant power over us and that we are the ones responsible for it. Viewers should be given a chance to see both sides of a story and not just blindly believe whatever the media throws at us. Advertisements are a great way to get viewers attention and can convey the most powerful of arguement with the least number of words. Advertising about news topics like, "what happened in the spanish american war and this is what the media told us" could shine some light into media manipulation and grow some awareness.
 * War Propaganda**

The media has the important role of not only informing Canadians of the current events throughout the country, but also of keeping people up-to-date on the latest political events. The media shapes Canadian society and the beliefs and values held by Canadians, the very same values that are expressed in election results. The media can completely change the political situation in Canada by encouraging support for a certain candidate or party and by manipulating the news so that little-to-no thought is required when watching, or reading, the news. Canada is currently in the middle of a federal election campaign and the major television networks have decided to exclude Elizabeth May and the opinion of nearly one million Canadians from the televised national leaders debate. The media bias is forcing Canadians to limit themselves to either the Liberals or the Conservatives, and discouraging free thought.I propose that media be required to disclose their bias and if they support any specific political party while requiring that all media outlets report on all political news. Funding for CBC, local television stations and local newspapers should be increased.
 * Politics**

Media is a driving force for establishing and maintaining commodity-dependent communities through imagery in advertising. Lifestyles are sold and masked as commodities and the ideology-society is absorbed by consumerism. Through this, human control is inevitable as a social issue which restricts freedom and choice. Once a person is born they are trapped in the cycle of media representations and a template life is laid out: what we should be doing, what we should be buying, and where we should be living. Choice is restricted to what is seen and what is seen is controlled by media. Media is innovating advertising strategies using new technology to reach a broader target audience and doesn't just sell commodities; it sells an ideal-based lifestyle and culture. Once media advertisements from developers help populate a suburban space, the area is then flooded with commodity advertisements. Common business chains abundant in suburban neighbourhoods will advertise similarly to the developers. They will use marketing themes to emulate an appealing lifestyle that may or may not be reflective of reality, through the popular marketing mediums. These commodities are advertised in a fashion that appeals to the lifestyle implied by the developer. Media constructs the suburbs through theatrical representations and the emulation of ideals. A possible solution to this problem could be to have a website like wikileaks advertised on television or billboards to promote media truth to the population that isn't web oriented.
 * Lifestyle**

The layout is constructed with two large spirals which appear to move due to an optical illusion effect, symbolizing hypnosis as if the viewer is under control or media's manipulation of humans. The televisions are a form of communicating this hypnosis and act as a gateway to moderated information. The eye in the center of the lower spiral is the 'all seeing eye' which is also found on the American dollar. The eye is meant to symbolize constant surveillance and utmost knowledge. Putting these elements together created a poster which is visually appealing and symbolic. Also, the colours of the spirals aren't too bright to distract from the television messages.
 * Conclusion**