INTRODUCTION

MEDIA MANIPULATION

Human control is a social issue which restricts freedom and choice. Once a person is born they are trapped in the cycle of media representations and absorbed in a world of consumerism. A template life is laid out in front of us - what we should be doing, what we should be buying, and where we should be living. Choice is restricted to what is seen and what is seen is controlled by media. Media is cultivating a consumarist culture and innovating advertising strategies using new technology to reach a broader target audience. Media doesn't just sell commodities; it sells an ideal-based lifestyle and culture.